The segmentation of the footwear e-commerce market is a major trend.

China DC Circle reported on the 30th: With the rapid development of my country's internet industry, traditional footwear marketing is gradually extending its reach to e-commerce channels. While many e-commerce giants are continuously expanding into all product categories, some forward-thinking Chinese companies are beginning to focus on niche product categories. A few well-known domestic e-commerce companies specializing in branded canvas shoes are demonstrating strong vitality and promising prospects in the industry through their successful operations.

A analyst from Shangpu Consulting's Light Industry Analysis Journal points out that my country's e-commerce development is currently experiencing explosive growth. More and more traditional footwear companies are integrating into the internet sector by building new e-commerce channels, hoping to gain a competitive edge in the increasingly fierce market. However, the intensifying competition, severe homogenization, and the continuous influx of e-commerce giants have further saturated the already fiercely competitive market. How to achieve success in such a market has become a key focus for many traditional footwear companies. Due to intense market competition, more and more footwear e-commerce companies are resorting to selling low-quality, defective, or counterfeit products, seriously infringing on consumers' legitimate rights and interests, and contributing to the current disorderly pricing and low consumer trust in the footwear market. Although this seems like an unfavorable situation at present, it also presents a favorable opportunity for companies that have always focused on their footwear expertise.

According to the "2012-2016 China Footwear Market Operation Business Model and Development Strategy Research Report" released by Shangpu Consulting, footwear companies that choose to focus on niche markets have effectively avoided competition from e-commerce giants. Meanwhile, some scattered retailers of defective or counterfeit products in the market are also completely unaffected by competition due to their strong advantages and ultra-low prices.